Customer Retention Best Practices

Goals

To find information on case studies that showcase best practices in customer retention within the supplemental insurance category. Examples in the supplemental insurance include AAA, supplemental healthcare, and car or home insurance (e.g. hospital insurance for health, glass coverage for auto, flood coverage for home).

Early Findings

Offering more than Insurance

Cultivating an Online Reputation

Research proposal:

Only the project owner can select the next research path.
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