To understand the best- and least-performing brands in the Danone portfolio.
Proprietary Research Available
Bolster your final deliverable with proprietary research from Euromonitor International for an additional $572. This research includes a company profile that includes data on performance of some Danone brands, including Actimel and Activia, which appear to be losing sales, based on the clipped data shown on pages 3 and 34. This report appears to focus primarily on the dairy and plant-based (non-dairy) brands.
Danone's 2018 annual report shows their top three brands, in terms of percentage of overall sales, are Aptamil, Activia, and Danone; however, it does not break down the brand performance within categories.
Danone's essential dairy and plant-based brands make up 53% of its total sales.
Danone's 2017 Integrated Annual Report offers some details on top brands in each category (as noted below), but the 2018 version does not go into as much detail.
ESSENTIAL DAIRY AND PLANT-BASED PRODUCTS
The top three brands in the North American segment are International Delight, Silk, and Horizon, while in the International segment, they are Activia, Danone, and Prostokvashino.