Wonder
Log in
Research Outline
Prepared for Emilie H. | Delivered September 5, 2019
Dark & White Spirits
Review your project details
Goals
The top rural markets & the top brands in these rural markets, as well as, the
demographics
and psychographic of dark & white spirit consumers in rural America.
View less
Early Findings
WHITE SPIRITS
The growth of the US white spirits industry is attributed to
Non-Whites
. They also tend to be either
m
i
l
l
e
n
i
a
l
s
or baby boomers.
C
u
r
e
n
t
l
y
, over
60% of white spirit
drinkers in the US are White.
M
i
l
l
e
n
n
i
a
l
s
and baby boomers are the top consumers of white-spirits in the US.
Vodka, Tequila, and Rum
are the most popular white spirits in the US.
California, Texas, Florida, New York and Illinois consume the
most tequila i
n the US.
New Hampshire, Nevada,
California, and Arizona
have the highest consumption rates of tequila.
DARK SPIRITS
In the US,
White
s consume dark spirits most.
Americans
over 55
have the highest consumption rates of dark spirits.
The most popular dark spirits in the US are bourbon, Canadian whiskey, scotch, and Irish whiskey.
Kentucky, New Hampshire, DC, Wyoming,
Missouri, and Alaska
have the highest consumption rates of dark spirits.
View less