Usage

• HBO Now recorded highest usage on its platform during the last week since summer.
• Binge viewing of series has ramped up by 65% while movie watching has increased by 70% on HBO Now.
• Although Netflix has not released official numbers for increase in usage, it has definitely seen "a surge in streams".
• Twitch has seen a 31% increase in streaming as the total number of hours 43 million from 33 million during the period stretching March 8-22.
• Gaming streams on YouTube also increased by 15% since the start of social distancing measures.
• The usage of streaming platforms has increased so much that they had to reduce the streaming quality.

Benefits

• Streaming services have been offering new and free content to entertain audiences during stay-at-home measures.
• Streaming content also allows consumers to connect with others by sharing the content.

New Platforms

•  Quibi is a new streaming platform, which was launched in April.