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Research Outline

Prepared for Nirvana F. | Delivered November 14, 2019

Deep Dive for Kimberly Clark Business

Goals

To have an in-depth report on Kimberly Clark's business for the below categories Adult & Feminine Care (including incontinence) and Paper (bath, towels, facial) product categories.

Early Findings

  • Established in 1872, Kimberly Clark has grown to become a trusted brand in more than 175 countries.  
  • In 2018, Kimberly Clark’s revenue in 2018 amounted to $8.5 billion.
  • According to Craft, some of Kimberly Clark’s competitors include Unilever, Clorox, Procter & Gamble, Edgewell Personal Care and .
  • Some of Kimberly Clark’s adult care brands include Depend, Poise and Plenitud
  • Kotex, Intimus, and Cameia are some of Kimberly Clark’s feminine brands.  
  • According to a Forbes’ article, Kimberly-Clark uses big data, IoT & artificial intelligence (AI) to boost performance.
  • The company data big data to simplify complex supply chain

Summary

  • Due to time restrictions, we were only able to provide a brief overview of Kimberly Clark's business.
  • For a deep-dive, the research team will need extra hours to conduct in-depth search and come up with a comprehensive report.
  • Please proceed to choose one or more of the proposed next steps in the scoping section below.