P&G Brand Analysis

Goals

Obtain a competitive landscape of the given P&G brands to provide knowledge that will be useful for a company and its coaching process.

Early Findings

P&G Brand Analysis

Adult and Feminine Care

  • P&G's adult and feminine care brands include Always feminine care pads, Always Discreet incontinence pads, and Tampax feminine protection products.
  • The Always brand promised that its products are designed to let consumers get the feeling of "ultimate comfort and protection."
  • Furthermore, the brand stated that it prioritizes the safety of its users with the use of safe ingredients and raw materials.
  • The company regularly deploys campaigns that are relevant to trending issues such as women's rights.
  • http://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_PG_2018.pdf

Paper

  • P&G's paper category brands include Bounty paper towels, Charmin toilet papers, and Puffs facial tissues.
  • The brand boasts that its products were the result of several years of research, testing, and innovative concepts.
  • The brand also focuses on the main priority of consumers with regard to paper products, which is absorbency.

Beauty

  • Some of P&G's beauty brands include Olay, SKII, Snowberry, and Native.
  • Its Olay brand touted its deep knowledge of "skin aging, superior ingredients and formulations, and proven performance testing."
  • The company's scientists are also involved in ensuring that they continuously innovate to come up with effective products.
  • Its Olay Eyes innovation got three of the top 25 spots in the IRI New Product Pacesetters Report for the most successful non-food product launches of 2017.

Baby

General


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