Health Insurance Competitive Landscape


To understand the competitive landscape of the health insurance sector including large national players, key regional players in Florida, and disruptors. Specifically, to understand how the comeptitive landscape has changed over time, strengths and weaknesses of key players, and marketing approaches of key players.

Early Findings

Top Players

  • The top five national health insurance companies by revenue and number of members are UnitedHealth Group, Anthem, Aetna, Cigna, and Humana.
  • Regional competitors to Florida Blue include Captial Health Plan, AvMed, Florida Health Care Plans, Health First, and Health Options.
  • The top five health insurance sector disruptors include Bright Health, Clover Health, Oscar Health, Zest Health, and Zipari.

Health Insurance Competition

Research proposal:

Only the project owner can select the next research path.
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