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Research Outline
Prepared for Joe Y. | Delivered April 4, 2020
Political Action Committees (PACs) - Media Spend
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Goals
To identify 100 additional Democrat and Republican political action committees (
P
A
C
s
) that spend the most amount of money on digital and non-digital marketing.
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Early Findings
OpenSecrets
maintains a large database of all donations and expenditures that emanate from
political action committees
(PACs) in the US. We then went ahead to query the database to return PACS that have spent the
most amount of money
so far in the 2020 election cycle. Reviewing the returned list, we identified both Democrat and Republican affiliated PACs that have spent the most amount of money on media. Below is some more information on our findings:
Progressive Turnout Project, a Democrat-affiliated PAC, has spent
$4 million
so far on media and marketing activities in the 2020 election cycle.
$3,952,405
of the above figure was spent directly on web ads.
Moveon.org, a Democrat-affiliated PAC, has spent
$817,000
so far on media and marketing activities in the 2020 election cycle.
$475,835
of the above figure was spent directly on web ads.
Stop Republicans PAC, a Democrat-affiliated PAC, has spent
$1.1 million
so far on media and marketing activities in the 2020 election cycle.
$1,074,883
of the above figure was spent directly on web ads.
Senate Leadership Fund, a Republican-affiliated PAC, has spent
$823,000
so far on media and marketing activities in the 2020 election cycle.
$655,453
of the above figure was spent directly on web ads.
RGA Right Direction, a Republican-affiliated PAC, has spent
$8.7 million
so far on media and marketing activities in the 2020 election cycle.
$484,766
of the above figure was spent directly on web ads.
Club for Growth Action, a Republican-affiliated PAC, has spent
$3.6 million
so far on media and marketing activities in the 2020 election cycle.
$257,427
of the above figure was spent directly on web ads.
Unite the Country, a Democrat-affiliated PAC, has spent
$7.2 million
so far on media and marketing activities in the 2020 election cycle.
$968,927
of the above figure was spent directly on web ads.
Carolina Blue, a Democrat-affiliated PAC, has spent
$4.5 million
so far on media and marketing activities in the 2020 election cycle.
$462,892
of the above figure was spent directly on web ads.
Congressional Leadership Fund, a Republican-affiliated PAC, has spent
$3.7 million
so far on media and marketing activities in the 2020 election cycle.
$52,160
of the above figure was spent directly on web ads.
Pacronym, a Democrat-affiliated PAC, has spent
$857,600
so far on media and marketing activities in the 2020 election cycle.
$110,968
of the above figure was spent directly on web ads.
Kitchen Table Conversations, a Democrat-affiliated PAC, has spent
$1.3 million
so far on media and marketing activities in the 2020 election cycle.
$152,825
of the above figure was spent directly on web ads.
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