Wonder
Log in
Research Outline
Prepared for Chris T. | Delivered April 14, 2021
Golf Cart Purchasers- Ontario
Review your project details
Goals
To provide a buying behaviors, demographic and a
p
s
y
c
h
o
g
r
a
p
h
i
c
on individuals from Ontario, Canada that are likely to purchase a golf cart.
View less
Early Findings
Information Availability
Information specific to golf cart purchasers in Ontario was not available, but an alternate research path and proxy has been provided.
Research Strategy
After not locating any information specific to those who might purchase golf carts in Ontario, the research expanded to Canada and North America unsuccessfully.
At this point research pivoted to look at golfers as a proxy for those that might purchase a golf cart. As this information was not plentiful, the majority of the research time was spent looking for sources that might be able to provide a demographic and
p
s
y
c
h
o
g
r
a
p
h
i
c
.
Canadian Golfers
1 out of every 10
Canadians play golf for a total of 6 million golfers nationwide.
Par5 shares a
demographic
for golfers in Canada, but the date could not be verified.
Golfers in Ontario
There are over
115,000
golfers that are members at the 420 clubs in Ontario. This number is probably the most relevant, as members of clubs would be who would buy the carts, instead of golfers that are less serious. (Initial research was not able to validate if there is a difference between clubs and facilities, or if this number is outdated.
)
.
86
% of Canada's golf facilities are in Ontario. There are currently
805
. 29% are 9-hole courses.
680
are daily fee courses, and 125 are private.
Possible Sources of Information (For Proxies &
T
r
i
a
n
g
u
l
a
t
i
o
n
s
)
Golf Ontario Yearbooks
Gold Ontaio Strategic Plan
CANADIAN GOLF CONSUMER BEHAVIOUR STUDY
National Golf Foundation Releases 2019 Golf Industry Report
- While this is a US study, they mention that some similarities can be made.
Economic Impact of Golf for Canada
-
This is a 2009 report, but it can be used to verify
s
o
m
e
o
f
t
h
e
more current numbers.
Results of Initial Research
Locating information was challenging, but after this initial hour, we were able to piece together enough data relating to Ontario and Canada, that a demographic and
p
s
y
c
h
o
g
r
a
p
h
i
c
should be successful.
As there was a need mentioned in the engagement for best ways to market, this is addressed below.
View less