Research Outline

Werewolf Film Project


Gain an understanding of various aspects of werewolf movie trends including viewer demographics, viewer habits, details about Generation X’s interest, market entry, average budget for independent werewolf films, distribution companies and content, and performance of low-budget werewolf movies, in order to support the development of and investment in an independent werewolf-themed feature film.

Early Findings

Popularity & Demographic Information

  • The genre has most often appealed to teens, and its popularity has been contributed to the intersection of "conservative politics and sexual awakening in American culture".
  • There have been over 100 movies and TV shows released in the US containing some form of werewolf character.
  • Werewolf movies are said to appeal most to demographics that are going through transformation or identity crisis, with the beastly transformation acting as a metaphor for the challenges of the human experience.

Market Opportunity

  • One source notes that there has been a lack of werewolf horror movies compared to other creature features in recent years.
  • It's also noted this decline may be due to movies like Twilight shifting the perceptions of werewolves as not as horror-geared, and popularizing them for teen drama instead.
  • Recently the only werewolf related films and dramas have been "less horrifying and more of a gimmick", leaving an opportunity for a "modern and scarier update".
  • There has recently been a slight uptick in the use of werewolves by independent filmmakers, but it's a sub-genre with many open possibilities.

Budget & Performance Data


  • Within the first hour, we have been able to provide insight into werewolf genre popularity, demographic data, market opportunities, budgets, and performance of several werewolf films.
  • For a deeper dive into the existing data on this topic, we recommend further research. Details on our recommended research paths have been provided in our proposals below.