To understand the single urban dweller to help with a pitch related to a personalized food recommendation engine. Specifically, to know the growth rate of this demo in urban areas, the age range, and the income level. Ideally, the response would include supporting data points for healthy lifestyle and food traits such as health-conscious, time-deprived, diet "tribe", exercise, sleep, and cooking. An ideal response could hypothetically consist of statistics and data that states: x% of single urban dwellers are millennials; x% do not cook for themselves; x% order food delivery at least x times per week.