Research Outline

Dermatologist Profile

Goals

To aid in developing a deck featuring a full day-in-the-life of a typical dermatologist in the EU5 (preferred) or the UK by identifying the demographics, psychographics, media consumption habits, and top challenges of these medical specialists.

Early Findings

  • In 2015, there were 4,003 dermatologists in France, 5,391 in Germany, 4,441 in Italy, 1,652 in Spain, and 2,482 in the United Kingdom; totaling 17,969 dermatologists in the EU5.
  • One report found that EU5 dermatologists were increasing their use of biologics in the treatment of psoriasis in 2019 due to new alternate mechanism of action agents and biological biosimilars new on the market.
  • 25.2% of EU5 dermatologists cite payer pressure as a driving factor in prescribing biosimilars in favor of their reference products.
  • While the YouTube page of the British Association of Dermatologists (BAD) does not garner very many views, it did highlight the popularity and importance of the BAD conference which had over 1,800 UK and international delegates attending in 2018.

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