Trends and Case Studies of Wellness and Fitness Brands

Goals

To list trends and case studies of wellness and fitness brands that have implemented a support system or community, outside of the gym.

Early Findings

Technology

  • More fitness and wellness brands are applying methods that can help amateurs improve their sport in real-time, with the help of personalized instruction that relies on artificial intelligence (AI).
  • Brands such as Asensei are using AI programs to coach and improve performance by putting sensors in workout clothes. These sensors can monitor movements and provide more instructions on how the person working out should move their body based on what the sensors attached to the workout gear are responding to.
  • Currently, the program only works for yoga but Asensei is expanding the options by developing other sports modules.

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