Design Firms - Competitive Analysis

Goals

To identify design firms that work with analytics companies to understand their pricing, clients, and competitive advantage.

Early Findings

  • While information about design firms specializing exclusively in analytics companies is not readily available, some firms have a portfolio that includes clients in the information technology and analytics sector.
  • Some firms identified were Tolleson, REQ, and Spire Agency, which have been included in the attached spreadsheet.
  • These companies generally price their projects per hour, although they also have a minimum project size based on price.

Proposed next steps:

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During our initial hour of research, we were able to identify four design firms that have clients in the technology and analytics sector. We propose providing the requested information for the competitive analysis of the three remaining firms in which we would include their pricing, 2-3 clients in the data analytics or technology sector, and their competitive advantage. As there was no geographic focus provided to us, we are assuming a United States focus. If a global approach is desired, this would have to be clearly communicated to us in any reply.
Alternatively, we propose the addition of marketing research on the 4 identified design firms. The information provided would include the social media platforms used, 2 examples of a campaign they have launched, as well as the services offered on their websites.