Best Practices:

Colors and Emotions

• "85% of consumers cite color as the primary reason for choosing which products to buy."
• "Colors speak a language words just can’t replicate" because they persuade emotionally in a more effective way.
• While pink has traditionally been used to engage female audiences, best practices encourage designers to respond to changing cultural dynamics and no longer rely on pink to automatically engage them.
•  Blue and purple are colors that females have a preference for as colors that convey emotions for blue like calmness, peace, stability, relaxation and for purple like mystery, imagination, spirituality, and luxury.
• According to a color perception study, orange and brown are colors that were least liked by females.

Ideas/Themes

•  Creating compelling content that champions a cause and has a positive message for women is a best practice for themes that will engage a female audience.
•  According to a NewsCred study, 60% of women will only share content that is thought-provoking and intelligent and 70% of women will share content that makes them laugh.