• We will provide data and reports on what information BPO clients want to know before contacting a supplier.
• We will provide data and reports on the things job seekers want to know about a company before applying.
• We will focus on survey data at the global level or US/UK/France.
• If information is not available on BPO clients, we will provide information for B2B decision makers.

Data Availability

Information Needed Before Job Applications

• The top information job seekers want to know about a company before application include benefits, salaries, and location.
• A survey of over 700 UK adults by Glassdoor indicated that 61% are most interested in the location, 49% want to know the commute time, 48% are interested in benefits, and 32% in employee reviews.
• Factors that influence the application to companies include high salaries, benefits, a good wor-life babalnce, and other perks.
•  52% of women stated that little/sketchy information about job responsibilities is a pain point before the job application process. Additionally, 38% of men are of the same view.
• According to Julie Coucoules, global head of talent acquisition on Glassdoor, "quality job-seeking candidates are properly researched on different data including specific traits of the employer. Managers should make information properly available to candidates or risk missing out on quality candidates."
• Several factors/data important to candidates include company culture 38% and financial performance 25%.
•  95% of employees opine that a company's reputation is very signficant before the job applications.
• Other factors of importance to employees include the company's stability, policy on flexibility, growth, and culture, and opportunities for growth and development.

Summary

• Based on initial research, data is available on the information job seekers want to know before applying to a company. However, data on the information BPO clients want to know before contacting a supplier is unavailable in the public domain. Additionally, data on senior B2B decision-makers is limited in the public domain.
• We propose additional research into the necessary factors before choosing a BPO partner. More details on our research paths are provided below.
• For the purpose of this research, we assumed a global focus.