Research Outline

Data for Website Design

Goals

To decide on what information to prioritize for the home page of a website design. Specifically,
  • We will provide data and reports on what information BPO clients want to know before contacting a supplier.
  • We will provide data and reports on the things job seekers want to know about a company before applying.
  • We will focus on survey data at the global level or US/UK/France.
  • If information is not available on BPO clients, we will provide information for B2B decision makers.

Early Findings

Data Availability

The initial round of research indicates that data is available on the topic. However, data on the information BPO clients want to know before contacting a supplier is unavailable in the public domain.

Information Needed Before Job Applications

Summary

  • Based on initial research, data is available on the information job seekers want to know before applying to a company. However, data on the information BPO clients want to know before contacting a supplier is unavailable in the public domain. Additionally, data on senior B2B decision-makers is limited in the public domain.
  • We propose additional research into the necessary factors before choosing a BPO partner. More details on our research paths are provided below.
  • For the purpose of this research, we assumed a global focus.