Garage Gyms

Goals

Identify the number of garage gyms in the United States, San Francisco Bay area, and Greater Atlanta area, respectively. Note that for the purposes of this research, we have defined garage gyms as private gyms that homeowners or tenants set up themselves in a garage on private property that are not for public use.

Early Findings

In order to determine the number of private garage gyms in the United States, the San Francisco Bay area, and the Greater Atlanta area, respectively, we began our search by scouring media publications from industry sources like garage-gyms.com and other. In addition, we scoured research and industry analyst databases including MarketWatch, Deloitte, Grandview Research, and others. Through this search, we were unable to find any precompiled data regarding the actual number of garage gyms in the United States or even globally. Most sources discussed what it takes to have a home gym, pros and cons, or equipment preferences of customers. Because of these findings, we believe that the information will not be publicly available.

We continued research by attempting to identify data that could be used to calculate an estimate of people that use their garages as home gyms in the United States by identifying a percentage of home gyms or other comparable metrics. Through this search, we found that 55% of Americans use their garage for hobbies. We were unable to find a percentage of Americans that have home gyms or garage gyms, however, we did find that in 2016, 22.5% of Americans exercised regularly according to CDC physical activity guidelines. Assuming that 55% of those active Americans use their garage for active hobbies (i.e. a gym) we can provide a potential estimate of the number of home gyms in the United States, the San Francisco Bay area, and the Greater Atlanta area, respectively.

Calculations

  • United States: Estimated 40.62 million potential garage gyms.
    • 328.24 million(population)*0.225(percentage of active individuals)=73.854 million
    • 73.854 million*0.55(percentage of people who use their garage for their hobbies)=40.62 million
  • San Francisco Bay Area: 957,000 potential garage gyms.
    • 7.753 million(population)*0.225(percentage of active individuals)=1.74 million
    • 1.74 million*0.55(percentage of people who use their garage for their hobbies)=957,000
  • Greater Atlanta Area: 693,000 potential garage gyms.
    • 5.6 million(population)*0.225(percentage of active individuals)=1.26 million
    • 1.26 million*0.55(percentage of people who use their garage for their hobbies)=693,000

Helpful Findings

  • 67% of home gym owners have admitted to focusing more on health after the pandemic hit in February 2020.
  • 79% of home gym owners actively shop for new equipment.
  • 40% of home gym owners participate in competitive sports annually.
  • The cost of building a garage gym is between $6,000 and $29,000 on average.

Proposed next steps:

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