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Research Outline
Prepared for Kristin K. | Delivered February 21, 2020
Do Something.org
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Goals
The goal is to obtain a company profile of DoSomething.org in order to prepare for a podcast interview.
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Early Findings
Do Something
w
a
s
founded in
1993
by Andrew Shue and Michael Sanchez.
Do Something
i
s
a non-profit that specifically focuses on
social change for youth
.
They have over
5.5 million
members in 131 countries.
Some of their
key causes
include voting awareness, helping the homeless,
g
e
n
d
e
r
-
i
n
c
l
u
s
i
v
i
t
y
, and self-confidence.
People on
t
h
e
D
o
Something
advisory board
include David
B
r
i
n
k
e
r
, Steve
B
u
f
f
o
n
e
, John Faucher, and Icema Gibbs.
Some of their
top campaigns
include Jeans for Teens, where over one million pairs of jeans are provided to homeless teens each year, Get The Filter Out, where they cleaned up over 3.7 million cigarette butts, and Power to the Period, where 585,965 feminine hygiene products were donated to homeless teens.
Some
key sponsors
of the organization include
G
a
r
n
i
e
r
,
j
e
t
B
l
u
e
, 3M, General Mills, TikTok, and the Taco Bell Foundation.
S
o
m
e
o
f
t
h
e
organization's
marketing partners
include CollegeXpress,
Q
u
i
z
l
e
t
, SkoolLive, and
U
n
i
g
o
.
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