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Research Outline
Prepared for Greg R. | Delivered February 18, 2020
Online Tennis Community
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Goals
To understand the online tennis community and audience to inform the marketing strategy for a new product.
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Early Findings
Tennis Forum
is a large online community with over 30 million posts and 78,000 members.
This
website
has some side banner ads through Google Ads.
Tennis Warehouse
is also an active community, with nearly 50,000 members and 12.8 million posts. However, there are no ads currently on the forum's
w
e
b
p
a
g
e
s
.
SimilarWeb
shows Tennis Warehouse has 1.11 million total visits from the past 6 months, 6:26 average duration, 5.35 pages per visit and 45.6% bounce rate. Visitors come from the US, Australia, New Zealand, Canada and the UK.
Men's Tennis Forums
, while seemingly gender-specific, is also a very large community. It has 17 million posts and 63,500 registered members. It uses the same forum platform as Tennis Forum, so it contains some side banner ads.
This forum's
traffic
is mostly from the US, Germany, Australia, UK and Poland.
Talk About Tennis Forum
s uses top and bottom banner ads. It is slightly smaller, with only over 1 million posts and 2,000 members.
The
r/Tennis
s
u
b
r
e
d
d
i
t
is fairly active, with 363,191 readers (and many unregistered
R
e
d
d
i
t
o
r
s
can also openly browse threads).
Reddit offers
advertising
to companies of all sizes. Advertisers can run their ads on target, specific subreddits. Advertisers can also organically
build interest
by engaging with the community.
SimilarWeb
gives the top 5 global tennis websites as: Australian Open website (this is likely due to timing of the just-passed tournament), Essentially Sports, Tennis World USA, the German Tennis Federation and the US Tennis Association.
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Suggested Industry
Your research manager recommends working with a
Generalist
Prepared By
Megan B.
3936 assignments | 5.0