Delivered February 18, 2020. Contributor: Megan B.
To understand the online tennis community and audience to inform the marketing strategy for a new product.
Tennis Forum is a large online community with over 30 million posts and 78,000 members.
This website has some side banner ads through Google Ads.
Tennis Warehouse is also an active community, with nearly 50,000 members and 12.8 million posts. However, there are no ads currently on the forum's webpages.
SimilarWeb shows Tennis Warehouse has 1.11 million total visits from the past 6 months, 6:26 average duration, 5.35 pages per visit and 45.6% bounce rate. Visitors come from the US, Australia, New Zealand, Canada and the UK.
Men's Tennis Forums, while seemingly gender-specific, is also a very large community. It has 17 million posts and 63,500 registered members. It uses the same forum platform as Tennis Forum, so it contains some side banner ads.
This forum's traffic is mostly from the US, Germany, Australia, UK and Poland.
Talk About Tennis Forums uses top and bottom banner ads. It is slightly smaller, with only over 1 million posts and 2,000 members.
The r/Tennissubreddit is fairly active, with 363,191 readers (and many unregistered Redditors can also openly browse threads).
Reddit offers advertising to companies of all sizes. Advertisers can run their ads on target, specific subreddits. Advertisers can also organically build interest by engaging with the community.
SimilarWeb gives the top 5 global tennis websites as: Australian Open website (this is likely due to timing of the just-passed tournament), Essentially Sports, Tennis World USA, the German Tennis Federation and the US Tennis Association.
Only the project owner can select the next research path.