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Research Outline
Prepared for Patrick B. | Delivered August 27, 2020
Digital Language Learning Market
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Goals
To provide a basic overview of the digital language learning
m
a
r
k
e
t
. The overview should include the market size, shape (i.e. analysis of market structure, performance, competitiveness), key players and key languages.
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Early Findings
The digital language learning
m
a
r
k
e
t
size was
$5.69 billion
, globally, as of 2018 and was expected to grow at a rate of 13.4% CAGR through 2027. By 2027, it was anticipated that the global market size would amount to $17.18 billion.
However, more recently published data (July 2020) found that the online language learning market had a global market size of $
21.2 billion
as of 2020, with a project growth rate of 18.7% CAGR through 2027. This report cites the growing E-learning market and COVID-19 impacts among the key drivers of this growth.
Key players
in the global digital language learning market are
B
u
s
u
u
,
B
a
b
b
e
l
,
F
l
u
e
n
z
,
L
i
n
g
o
d
a
, Living Language, Pearson PLC,
P
r
e
p
l
y
, Rosetta Stone,
V
e
r
b
l
i
n
g
and
Y
a
b
l
a
.
Key players
in the global online language learning market are Berlitz, Rosetta Stone,
M
e
m
r
i
s
e
, Inlingua International,
S
a
n
a
k
o
,
D
u
o
l
i
n
g
o
,
B
a
b
b
e
l
,
B
u
s
u
u
,
i
T
u
t
o
r
Group, Open Education, and
L
i
n
g
u
i
s
t
i
c
a
360.
English language learning holds the dominant share of the digital language learning
m
a
r
k
e
t
. This segment accounts
3.5 billion EUR
as of 2020, while other languages account for 1.7 billion EUR, according to data published by
S
t
a
t
i
s
t
a
.
A survey found that the most popular languages learned among Americans are Spanish (
27
%), French (20%), and German (17%).
A global survey found that the most popular languages learned globally are English (
28
%), Spanish (18%), French and Italian (13%), and German (9%).
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