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Research Outline
Prepared for Amanda K. | Delivered March 10, 2020
Digital parental control software industry in the US
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Goals
To obtain information on the digital parenting/parental control app/software industry in the US. This research will be used to develop a market strategy for a digital parenting app called Canopy.
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Early Findings
Multiple Device Ownership Trend
Children typically use
multiple devices
today to access the internet. They usually make use of several devices such as PCs, tablets, smartphones, smart TVs, gaming consoles, and IoT devices that have browsers.
This makes it difficult for parents to buy and maintain
multiple software
programs for all platforms.
Also, children occasionally know how
configure the devices
better than their parents.
Microsoft's Parental Control Software
Microsoft enhanced its parental control software with the introduction of per-app and per-game
time limits
. This follows the launch of the same feature by Apple and Google.
The new feature would enable parents to control
how much time
a child spends on a game or an app.
Microsoft's parental control software already enables parents to use the Microsoft Launcher in
limiting screen time
on Windows 10, Xbox One, and Android.
The current
screen time management trend
is to avoid treating all screen time as unhealthy and unproductive. It is rather about limiting access to addictive games and apps that consume children’s productive time and providing fewer limits for
educational tools
.
In addition to this public search, we scanned our proprietary research database of over one million sources and were unable to find any specific research reports that address your goals.
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