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Research Outline

Prepared for Alice G. | Delivered September 2, 2019

Digital Signage in Co-working Spaces

Goals

To analyze the digital signage market specific to existing coworking spaces, e.g. WeWork, Regus, Knotel, and to analyze the use of digital signages today.

Early Findings

Digital signage is used in coworking spaces to enhance member experience, which is one of the most important factors for the success of coworking spaces. There are a few factors that matter when it comes to the impact and success of digital signage in coworking spaces.
  • Placing the digital signage is an important aspect and areas like the lobby/reception, elevators/stairs/restrooms, and meeting and conference rooms can be good places to place digital signages in order to enhance its impact.
  • Digital signanges offer multiple benefits, e.g. they offer inspiration/motivation, they create social buzz, they connect like-minded coworkers, share latest industry news, display digital billboards to showcase upcoming events/deals, organize scheduling (e.g. for a meeting room), communicate internal information, use at events, etc.
  • Many digital signages are powered by the famous Raspberry Pi, which is being used in over 10,000 screens globally.
  • WeWork in New York is using digital signages a little differently. They track visitors in 88 locations across 22 cities by using an iPad for digital sign-ins, offered by their acquired company, Welkio.
  • Desklodge, a coworking space in UK, uses 14 digital signages across two of their locations, most of which are displayed publicly but a couple are being used for internal tracking of KPIs and dashboards.
  • WeWork acquired Teem, a Salt Lake company specializing in digital meeting room signs, for $100 million in cash.
  • RMG's deal with Regus allowed them to get their screens installed in 650 Regus business centers in the US.