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Research Outline

Prepared for Alice G. | Delivered October 28, 2019

Digital Signage in Residential Real Estate

Goals

To obtain information about digital signage in residential real estate, including the competitive landscape and trends.

Early Findings

  • Community associations are now replacing cork bulletin boards with more sleek digital signage. This trend has become increasingly common.
  • Property managers and board directors prioritize the establishment of good communication channels. Also, traditional outlets such as community websites and emails are "no longer cutting it on their own".
  • Digital signage has become an integral part of community associations' comprehensive outreach strategy for condominiums.
  • A major reason why these digital signage have gained relevance is because they "offer vital information about the community directly to their target audiences".
  • Samsung's “The Wall Professional” is an LED technology used primarily in "luxury digital signage videowall applications", like lavish residences, hotel lobbies, and VIP stadium suites.