Digital Subscribers TAM

Goals

To obtain the total number of global digital subscribers for content in general and news specifically for the purposes of pitching new subscription verticals for a digital media business.

Early Findings

Continued research used the Reuters survey to determine the current number of digital news subscribers in the 38 surveyed countries, which totaled 246,091,664.
  • Building off the findings in the first hour, the Reuters survey indicates the current percentages of people paying for news by country are the following:
    • Argentina: 8%
    • Australia: 14%
    • Austria: 9%
    • Belgium: 11%
    • Brazil: 22%
    • Bulgaria: 7%
    • Canada: 9%
    • Chile: 7%
    • Croatia: 6%
    • Czech Republic: 7%
    • Denmark: 15%
    • Finland: 16%
    • France: 9%
    • Germany: 8%
    • Greece: 7%
    • Hong Kong: 17%
    • Hungary: 7%
    • Ireland: 12%
    • Italy: 9%
    • Japan: 7%
    • Malaysia: 16%
    • Mexico: 16%
    • Netherlands: 11%
    • Norway: 34%
    • Poland: 16%
    • Portugal: 7%
    • Romania: 10%
    • Singapore: 16%
    • Slovakia: 8%
    • South Africa: 16%
    • South Korea: 10%
    • Spain: 10%
    • Sweden: 27%
    • Switzerland: 11%
    • Taiwan: 12%
    • Turkey: 34%
    • UK: 9%
    • US: 16%
  • Total digital news subscribers from the 38 countries surveyed by Reuters: 246,091,664

Proposed next steps:

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