Research Proposal

Digital Subscribers TAM

Goals

To obtain the total number of global digital subscribers for content in general and news specifically for the purposes of pitching new subscription verticals for a digital media business.

Early Findings

Continued research used the Reuters survey to determine the current number of digital news subscribers in the 38 surveyed countries, which totaled 246,091,664.
  • Building off the findings in the first hour, the Reuters survey indicates the current percentages of people paying for news by country are the following:
    • Argentina: 8%
    • Australia: 14%
    • Austria: 9%
    • Belgium: 11%
    • Brazil: 22%
    • Bulgaria: 7%
    • Canada: 9%
    • Chile: 7%
    • Croatia: 6%
    • Czech Republic: 7%
    • Denmark: 15%
    • Finland: 16%
    • France: 9%
    • Germany: 8%
    • Greece: 7%
    • Hong Kong: 17%
    • Hungary: 7%
    • Ireland: 12%
    • Italy: 9%
    • Japan: 7%
    • Malaysia: 16%
    • Mexico: 16%
    • Netherlands: 11%
    • Norway: 34%
    • Poland: 16%
    • Portugal: 7%
    • Romania: 10%
    • Singapore: 16%
    • Slovakia: 8%
    • South Africa: 16%
    • South Korea: 10%
    • Spain: 10%
    • Sweden: 27%
    • Switzerland: 11%
    • Taiwan: 12%
    • Turkey: 34%
    • UK: 9%
    • US: 16%
  • Total digital news subscribers from the 38 countries surveyed by Reuters: 246,091,664
Prepared By
Shannon L.
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