General Investing

• Assets Under Management by holding in Thailand:
• Mutual funds: 37% (58% fixed income fund; 21% equity fund; 8% mixed fund; and 13% alternative fund)
• Deposits: 25% 
• Insurance: 22% 
• Provident funds: 8% 
• Private funds: 8% 
• "Fixed income products are more common for investors in Thailand than they are in other countries. Because of sustained low interest rates, money market funds have become a favored substitute for traditional savings accounts."

Millennial HNWIs

•  71% Millennials HNWIs, typically entrepreneurs, "prioritize wealth creation over wealth preservation."
• The millennial HNWI "relies primarily on family and friends when it comes to making investment decisions."
• The millennial HNWI is digitally savvy and "digital financial services are relatively more important to her" than other HNWIs.

Gold

• "Holding gold in Thailand is a traditional way of keeping savings. The main reason Thais buy gold though is as an investment."
• "Locals use physical gold as an investment and as well as ornament, and the metal is a popular gift for newborns and for weddings. Gold in Thailand is also seen as being something you should own if you want good luck."
• "In Thailand, the standard fineness of gold is 96.5% purity, commonly referred to as 23K, often bought in the form of jewelry, gold bars or coins."
• "Gold is one of the most popular choices for low-risk investment with a constant yield" as it never loses value and has a relatively stable price compared to other commodities and equities.