DIY Landscape Market

Goals

  • Identify/calculate the market share of The Stone Store's DIY landscape products in the U.S. DIY landscape market (
  • Identify/calculate the market share of McCarty Mulch's DIY landscape products in the U.S. DIY landscape market.
  • Identify/calculate the market share of Home Depot's DIY landscape products in the U.S. DIY landscape market.
  • Identify/calculate the market share of Lowe's DIY landscape products in the U.S. DIY landscape market.
  • Identify/calculate the market share of Soil Direct's DIY landscape products in the U.S. DIY landscape market.
  • Identify/calculate the market share of Braen Stone's DIY landscape products in the U.S. DIY landscape market.
  • Identify/calculate how many (or what percent of) independent contractors/businesses identify as professionals in the U.S. landscape market.
  • Identify the top products that are purchased by ordinary homeowners (NOT professional landscapers/businesses) for the U.S.DIY landscaping market, where "top" is defined as those with the greatest quantity of units sold.
  • The overall goal of each of the above points is to inform the marketing decisions of a client that is interested in understand their top competitors that deliver landscaping goods on a national level.

Early Findings

  • In 2018, Home Depot had net sales of $108,203,000,000. Of this, $7,257,000,000 came from their outdoor garden products. This indicates that about 6.71% of their sales (and thus revenue) comes from outdoor garden sales. [$7,257,000,000] / [$108,203,000,000] * [100%] = 6.71%
  • In 2017, Lowe's had net sales of $68,619,000,000. Of this, $7,165,000,000 came from season and outdoor living and $5,251,000,000 came from lawn and garden.together, this indicates that
  • [$7,165,000,000 + $5,251,000,000] / [$68,619,000,000] * [100%] = 18.09% of their sales (and thus revenue) comes from outdoor landscaping products.

Proprietary Research Available

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