DTC HEALTHCARE

• This market brings in approximately $700B in sales globally.
• Patients are slowly becoming consumers.
• One major enabler is telemedicine.
•  41% of millennials see doctors as the primary source for healthcare information while 68% of the older generation feel that way.
• The United States was the first in the developed world that put up advertising for drugs/prescriptions. Other countries like Canada were strongly against it.
• One strong selling point for DTC is that the consumer/patient is well-informed on the conditions that one is going through. A well-informed/knowledgeable patient is a good thing.
• This has resulted in a well-informed society on common illnesses and symptoms. Additionally, patients are asked intelligent questions.
• In the US, $4.5 billion is spent advertising directly to patients as $24 billion is directed to doctors.
•  65% of physicians believe that DTC ads confuse consumers about the risk associated with taking certain medication.
•  75% believe that these ads misrepresent the products.