Crystal Gemstone Market Overview

Goals

To provide an overview of the crystal gemstone market in the UK and the US. The research should include insights that help to understand more about the customers that purchase luxury crystals for their homes, what the competition looks like for a luxury crystal gemstone brand, and help to run productive advertising campaigns for this brand. The insights should also help to gain an understanding of the differences between the UK and the US market, and should primarily be focused on the luxury-style crystals and not their lower-market alternatives.

Early Findings

Proposed next steps:

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