Wonder

Google Advertising Engine

Delivered April 30, 2020. Contributor: ChristineD

Goals

Determine how Google ad engine work on Chrome and on the other services offered by the company. Obtain information in terms of layout of structure, ad bidding process, and how it is optimized by the platform. The information will be used to gain a better understanding of the browser ad revenue landscape.

Early Findings

Google Advertising Engine Google Ads or Google AdWords is the advertising system of the company.
Those who wish to promote their companies, products, or services can submit their bids on selected keywords to make their clickable advertisements rank high on Google's search results on Chrome or other platforms.
The bidding process occur billions of times on a monthly basis.
As a result of the process, users can easily find the relevant results that they are searching for on Google Chrome or other screens.
The process can then let advertisers link up with these prospects at the lowest possible cost.
Google ranks the position of a bidder's advertisement on the Chrome search page depending on a business' maximum bid and quality rating.

Proprietary Database Search Results
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