Donations/Sponsorship from Corporations

• Corporate organizations create private/corporate foundations to advance a company’s philanthropic goals and charitable objectives 
• "Corporate foundations allow companies to focus on issues that align with the companies’ brand(s) and the philanthropic concerns of their customer base."
• Companies donate or sponsor through: direct grants through their grant making departments or foundations, in-kind donations, company-wide day of service events, corporate community fundraisers, and employee paid-release days.

Benefits of Becoming Donors/Sponsors, for Corporations

• Companies that are involved in philanthropy get their names out there especially when sponsoring charity events.
• Studies show that global consumers are likely to switch brands to one associated with a good cause.
• With brand visibility, companies that participate in social giving also enjoy increased sales in their products. From a Nielsen 2013 study on Consumers Who Care, 50% of global consumers, 44% in the U.S., say they would be willing to reward companies that give back to society by paying more for their goods and services
•  70% of millennials report that they'll spend more with brands that support causes, and this group represents $2.45 trillion in spending power.

• Companies enjoy tax savings from sponsoring charities or charity events.

• Social giving helps companies to support in improving communities, and bringing about social change on issues of core interest in the society as medical research.

• Corporations and businesses that take active interests in their own communities attract good employees and improve the workplace culture due to increased employee involvement and a positive general attitude. “Employees respect companies that care for their community, as it makes them feel good, and increases the emotional attachment to their employer.”

Benefits of Becoming Donors/Sponsors, for Public Foundations

• Form healthy relationships with nonprofit organizations;
• Directly impact a specific cause or community;
• Receive more public recognition.

Reasons Foundations and Corporations donate to foster care/adoption/family services organizations

• The cause is consistent with the company's focus areas. For example The Wendy’s Company and The Wendy’s Foundation considers foster care adoption as it's brand's signature cause because the founder was adopted at just 6 weeks old.
•  Visibility: exposure to hundreds of adoption advocates, adoptive families, and community partners. Adoption Options, a non-profit in the adoption sector, and which appears to receive support from corporations gives this as one of the benefits for corporate sponsors.
• To build workplace morale and empower staff to give back by hosting team–building events, as illustrated by the offering by Together We Rise, an organization that works in foster care.

Summary of Findings