Prepared for Nicole L. | Delivered March 10, 2020
Insights on Selection of Causes for Donation
To find surveys or research that feature data and statistics supporting the position that corporations and people are more likely to donate to causes that are personal or they have a memory associated with.
The Corporate Giving Survey (CGS) 2017, conducted by the National Volunteer and Philanthropy Center, finds that 49% of the companies that engaged in philanthropy and 42% of companies that volunteer said that
interest from senior management
drove their respective giving activities.
The survey also found that companies with
in giving were more likely to engage in regular giving (27%) at least twice a year than companies without (19%).
According to the Canada Survey of Business Contributions to Community (CSBCC),
50% of corporations
contribute because it helps them to build healthy and
and that is good for business;
48% of corporations
are motivated to give because it fits with their
values and culture
45% of corporations
give back because they believe it is the
right thing to do
According to a recent survey conducted by O.C. Tanner, charitable giving is rarely a key focus for any company, but organizing and promoting charitable events among employees results in significantly improved
The survey found that when asked if their organization has a clear purpose, respondents who answered “yes” jumped from
for companies that don’t organize holiday charitable events, to
for companies that offer multiple holiday charity events.
As was also found during the survey,
of corporate employees who are provided multiple charitable opportunities express support for their company’s values
When it comes to some of the biggest corporate
, it is seen that most of them donate to multiple causes representing a wide variety of interest areas.
For example, Warren Buffet’s
Susan Thompson Buffett Foundation
, named after his late wife, supports causes such as reproductive health, family planning, education and conservation.
Bill & Melinda Gates Foundation
donates to support a range of agricultural, health and policy causes, including helping
countries combat malaria and support basic nutrition.
and his foundation donates to a wide variety of environmental, educational and arts causes.
One of his foundations,
, also helps support the creation and maintenance of sustainable fish populations worldwide.
Michael & Susan Dell Foundation
makes regular donations to support projects relating to urban education, child health and family economic stability.
As published in the Guardian, it was found as a result of a series of experiments that people are much more responsive to charitable pleas that feature a
single, identifiable beneficiary
It was also found that when it comes to charitable giving, people are often ruled by their
hearts and not their heads
Importantly, the research also showed that giving is fundamentally a
As far as the role of personal causes in driving a donation is concerned, study shows that people give significantly more to their university if the person calling and asking for their donation is their
It is also observed from surveys that if a donor sees that the donor before him/her has made a
, he/she makes a larger donation themselves.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals
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