Delivered September 13, 2020. Contributor: Alexandra I.
To inform the potential launch of a marketplace that exclusively sells hand-drawn/doodle-style icons by determining the demand and/or any changes in the usage of hand-drawn graphics in mobile UI, web designs, apps and other digital media.
As requested, the research team reviewed all recent Iconfinder Designer Reports to identify any relevant mentions of trends related to hand-drawn and/or doodle-style icons.
Notably, the Q1 2019 Iconfinder Designer Report highlighted the category-style combination of hand-drawn recreation & hobbies icons as the seventh greatest area of unmet demand for the quarter, adding that 991 such icons were sold in 2018.
Subsequently, the Q2 2019 Iconfinder Designer Report noted that the search keyword "doodle" was one of several that appeared to be rising in popularity, with a quarterly increase of 39.89%.
However, all other recent Iconfinder Designer Reports did not mention hand-drawn or doodle-style icons as a trend or potentially untapped source of demand.
More recently in February 2020, Creative Market released a Design Trend Report for Hand Drawn Icons, within which new demand from startups for such images was highlighted.
Specifically, startups including Mailchimp, Intercom, HelpScout and Buffer are increasingly leveraging hand-drawn graphics to "immediately differentiate" their brand identities.