Prepared for Thangavignesh P. | Delivered September 13, 2020
Hand-Drawn Icon Market
To inform the potential launch of a marketplace that exclusively sells hand-drawn/doodle-style icons by determining the demand and/or any changes in the usage of hand-drawn graphics in mobile UI, web designs, apps and other digital media.
As requested, the research team reviewed all recent
Iconfinder Designer Reports
to identify any relevant mentions of trends related to hand-drawn and/or doodle-style icons.
Notably, the Q1 2019 Iconfinder Designer Report highlighted the category-style combination of hand-drawn recreation & hobbies icons as the seventh greatest area of unmet demand for the quarter, adding that
991 such icons were sold in 2018
Subsequently, the Q2 2019 Iconfinder Designer Report noted that the search keyword "
" was one of several that appeared to be rising in popularity, with a quarterly increase of
However, all other recent Iconfinder Designer Reports
did not mention
hand-drawn or doodle-style icons as a trend or potentially untapped source of demand.
More recently in
, Creative Market released a Design Trend Report for Hand Drawn Icons, within which new demand from startups for such images was highlighted.
Specifically, startups including Mailchimp, Intercom, HelpScout and Buffer are increasingly leveraging hand-drawn graphics to "
" their brand identities.
Similarly, Creative Bloq reported that "
organic and handmade
" icons were an emerging illustration trend for
Specifically, Creative Bloq asserted that hand-drawn graphics were a "
" to the more dominant format of geometric graphics, adding that brands are attracted to things that look "
organic and human made
" amid the preponderance of "
super-clean, sharp and sleek
" images in the digital landscape.
Meanwhile, a slightly dated (
) article published by Shutterstock claimed that "
Drawn Graphics and Icons are the Next Big Thing in Design."
Notably, Shutterstock echoed many of the aforementioned comments, such as the "
rising demand for authentic images
" as well as the fact that brands are embracing hand-made icons to "
differentiate themselves from the pack
Additionally, Shutterstock highlighted
as a key opportunity for hand-drawn and doodle-style icons.
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