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Research Outline
Prepared for Hassan S. | Delivered January 19, 2020
Drag Queen Research - United States
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Goals
Understand how many drag queens there are in America, how big the prospective drag beauty market is, what the buying habits are, and what wig styles are most popular.
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Early Findings
Estimated Drag Queens In the US
In 2018, there was approximately
50,000 attendees
at the New York and Los Vegas DragCons, respectively.
Ru Paul's Drag Race, a popular drag queen competition reality show, has an average of
723,000 viewers.
Drag Queen Beauty Market Size.
In 2018, the beauty market driven by sales at DragCon was worth
$8.2 million USD
from the New York and Los Angeles alone.
Some top brands that are featured at
DragCon
are
S
u
g
a
r
p
i
l
l
and QVC darling Mally Beauty.
The overall global men's personal care market it's expected to reach
$166 billion USD
in 2022.
Approximately
40%
of men aged 18-22 want gender neutral beauty products.
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