Drag Queen Research - United States

Goals

Understand how many drag queens there are in America, how big the prospective drag beauty market is, what the buying habits are, and what wig styles are most popular.

Early Findings

Estimated Drag Queens In the US

  • In 2018, there was approximately 50,000 attendees at the New York and Los Vegas DragCons, respectively.
  • Ru Paul's Drag Race, a popular drag queen competition reality show, has an average of 723,000 viewers.

Drag Queen Beauty Market Size.

  • In 2018, the beauty market driven by sales at DragCon was worth $8.2 million USD from the New York and Los Angeles alone.
  • Some top brands that are featured at DragCon are Sugarpill and QVC darling Mally Beauty.
  • The overall global men's personal care market it's expected to reach $166 billion USD in 2022.
  • Approximately 40% of men aged 18-22 want gender neutral beauty products.

Proposed next steps:

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