DTC Password Protection Competitors

Goals

To determine the location, key marketing personnel (at least 2), billing rate, and an overview of the current marketing efforts (within the last 6 - 12 months) of 4-5 competitors for the DTC Password Protection market in the United States with the highest subscription rates. The overview should include types of advertising, target audience, advertising channels, and promotions/offers from the last 6 - 12 months, as available.

Early Findings

Our research was unable to determine what DTC Password Protection competitors have the highest subscription rates from data that was recent and publicly available. Therefore, from previous findings, we selected Dashlane, LastPass, 1Password, BitWarden, and Keeper as being the top competitors in this space by industry expert consensus. Our research on Dashlane revealed insights. Here are key pieces of information we found:

Dashlane

Proposed next steps:

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