Trends in Family Vacationing
To identify the top 5-7 trends in family vacationing, including details about what the trend entails, why it is considered a trend, and what is driving the trend. To also identify the things open in quarantine, especially things for a variety of age groups (kids, adults, and seniors).
I. Top Trends in Family Vacationing
Travel Improves Tasty Family Time
- According to a 2019 survey of more than 6,000 families, over half of them, 64% said they spend the most quality time while on vacation with families.
- Normally, less than a third of the parents claimed to have dinner with their family every night, with 39% of the respondents blaming work for interrupting family time.
- However, while on vacation, 67% of parents noted they ate with their families nightly, with 82% claiming that kids were overly willing to experiment with new and health foods.
Multigenerational Travel on the Rise
- Millennial families (up to 40-year parents) form the biggest market for vacationing, with research suggesting that this cohort values traveling, plan to take 4.2 trips in the coming year, and spend up to 9% more than the previous year.
- However, Gen X and Boomer travel plans are more vigorous with increased planned spending of 20% and 34%, respectively likely because most Gen Xers are becoming grandparents.
- According to MMGY Global, since January 2019, 44% of grandparents traveled with grandchildren, an increase from 36% in 2018. In 2020, an estimated 47% of grandparents plan to travel with grandchildren.
Kids Have a Big Influence on Travel Decisions
- Research by JWT Intelligence Report found out that 81% of American millennial parents admit that the habits of their kids significantly influenced their last purchases.
- 27% of millennial parents sought the opinion of their kids before buying a new TV, laptop, phone, etc.
- When kids were asked how they would spend an extra $100 on a trip, 25% or one in four said they would spend it on "unique experiences," and not on airfare or lodging.
Growth in Camping
- From 2014 through 2019, the North American Camping Report reported 7 million new camping households.
- Over 30% of campers camp less than 50 miles from their homes and comprise of a more diverse group than those seen in national parks near campgrounds.
- In 2018, research showed an increase in new campers from multicultural backgrounds, with 22% being Hispanic, 14% African-American, and 14% Asian, equivalent to all Caucasian campers.
Families Are Taking To RVing
- Unlike the conventional notion that RVing was for the retired or those willing to take a permanent spot on the road, modern families are Rving too.
- About 40 million Americans RV camp regularly, with adults aged 35- 54 likely to own an RV.
- Research data from RVshare shows that interest in RV rentals has increased by 650% from 2013.
II. Things Open in Quarantine for a Variety of Age Groups
- Most prevalent research cites many things parents and kids can do at home, versus open places or things they can visit. In this regard, most of the findings focus more on indoor activities for parents and kids, rather than outdoor activities.
- Most states are requiring traveler to self-isolate for at least 14 days. Considering the average American vacation to be two weeks, self-isolation for two weeks while on vacation will appeal to very few Americans, with some saying it is not worth it.
- For example, Vermont residents expect short-term rentals, parks for recreational vehicles and campgrounds to open on May 22; however, only out-of-state visitors that have met the 14-day quarantine requirement can be allowed to vacation.
- Some notable activities for parents and kids, including grandparents during quarantine include games, mini dance parties, teaching kids basic skills, drawing, online experiences (augmented and virtual reality) music, having a campout outside the house, video calling with kids' friends, yoga, etc.
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