• In January 2014, there were 466 brands and 7,764 unique flavors of e-cigarettes available over the Internet.
• In August 2012, there were 288 brands of e-cigarettes available on the global market.
• Over 17 months, 37 brands went out of business, but 215 new brands joined the market.
• This represented a net growth of 10.5 brands and 242 flavors per month over a 17-month period (between August 2012 and January 2014).
• Between 2010 and 2013, the percentage of cigarette smokers who had used an e-cigarette device increased from 9.8% to 36.5%.
• Aggregated annual e-cigarette sales increased 16% between 2015 and 2016 and 47% between 2016 and 2017.
• In 2015, the value of the e-cigarette market in the U.S. was worth $2.5 billion, which increased to $3.5 billion in 2015.

TRIANGULATION

• It may be possible to provide a triangulated estimate of the number of e-cigarette brands in 2009 by examining the historical archives of websites that sell these products.
• For instance, the pages of the website Premium Cigarettes from 2009 are available, which would provide the information necessary to manually count the products available.
• Then, using the same process for the same companies in 2019, the growth of brands could be estimated, as could the growth per day, week, or month.

PROPRIETARY RESEARCH AVAILABLE

• Bolster your final deliverable with proprietary research from Mordor Intelligence LLP for an additional $3,250.00. This research includes a full assessment of the U.S. e-cigarettes market to include growth and trends.