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Research Outline
Prepared for Susie H. | Delivered July 23, 2019
E-Learning/E-Courses: Competitor Pricing
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Goals
Identify the top competitors in the e-learning/e-course space for middle school and high school students. Competitors may include but are not limited to: ones that offer e-learning/courses for a classroom setting, ones that offer e-learning/courses for individual use, etc.
For each competitor identified, an indication
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they offer courses in the following areas: financial literacy, leadership, mental wellness, civic responsibility.
When a competitor does offer courses in any of the above-listed areas, the course length and price will also be included, as well as a note as to the format of the course (i.e. classroom, individual, etc.).
In addition to noting the above details for the top competitors located, the same points will be provided for MasterClass,
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, LinkedIn e-courses, Google e-courses, and
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Learning.
The overall goal of each of the above points is to better understand the competitive landscape of the e-learning/e-course market in order to effectively price similar products.
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Early Findings
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,
Khan Academy
,
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,
e-Learning for Kids
, and
Alison
are five major competitors in the e-learning/e-course space. Each competitor offers courses for students of all ages, ranging from elementary to college-level students.
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offers courses in the financial literacy, mental wellness, leadership, and civic responsibility/ethics. Details for
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can be found in row 4 of the attached
spreadsheet
.
Google e-Courses
Initial research was not carried out for Google specifically because of numerous possible search results. Google has a partnership with
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where they offer e-courses about Android, web,
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, Deep Learning, VR, Tech Entrepreneurship, etc.
Google also offers online courses via their "
Digital Garage
" site, where they have e-courses related to data and tech, digital marketing, and career development.
Thirdly, Google has another partnership with
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where they have e-courses related to system administration, IT security, tech support, computer networking, and operating systems.
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