Demographics of Natural Health and Wellness Consumers

• In 2017, young American adults had the largest share in the US natural personal care market and comprised of around 44% of the total revenue.
• In the United States, older Millenials (41%) are willing to pay more for natural products while younger Millenials were not lagging in this preference with about 39% agreeing that they'll pay extra for natural products. Around 37% of Gen Xers and 29% of younger baby boomers are willing to pay extra for natural products as compared to 18% retirees and seniors.
• In the United States, people engaged in sports and exercises were more in 2016. Men are more likely to be engaged in healthy activities with around 21.1% reporting to do so, while about 17.2% of women in the United States are engaged in healthy activities.
• However, in 2021, around 40% of women in the world would likely adapt natural health supplement products.

Proprietary Research