Demographics: Natural Health and Wellness


To identify the demographics of natural health and wellness consumers in order to use this information for a marketing plan.

Early Findings

Demographics of Natural Health and Wellness Consumers

  • In 2017, young American adults had the largest share in the US natural personal care market and comprised of around 44% of the total revenue.
  • In the United States, older Millenials (41%) are willing to pay more for natural products while younger Millenials were not lagging in this preference with about 39% agreeing that they'll pay extra for natural products. Around 37% of Gen Xers and 29% of younger baby boomers are willing to pay extra for natural products as compared to 18% retirees and seniors.
  • In the United States, people engaged in sports and exercises were more in 2016. Men are more likely to be engaged in healthy activities with around 21.1% reporting to do so, while about 17.2% of women in the United States are engaged in healthy activities.
  • However, in 2021, around 40% of women in the world would likely adapt natural health supplement products.

Proprietary Research

In addition to this public research, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Research proposal:

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