Demographics: Natural Health and Wellness


To identify the demographics of natural health and wellness consumers in order to use this information for a marketing plan.

Early Findings

Demographics of Natural Health and Wellness Consumers

  • In 2017, young American adults had the largest share in the US natural personal care market and comprised of around 44% of the total revenue.
  • In the United States, older Millenials (41%) are willing to pay more for natural products while younger Millenials were not lagging in this preference with about 39% agreeing that they'll pay extra for natural products. Around 37% of Gen Xers and 29% of younger baby boomers are willing to pay extra for natural products as compared to 18% retirees and seniors.
  • In the United States, people engaged in sports and exercises were more in 2016. Men are more likely to be engaged in healthy activities with around 21.1% reporting to do so, while about 17.2% of women in the United States are engaged in healthy activities.
  • However, in 2021, around 40% of women in the world would likely adapt natural health supplement products.

Proprietary Research

In addition to this public research, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

You need to be the project owner to select a next step.
We recommend conducting further research to identify the demographics of natural health and wellness consumers. This would include age, gender, income, education, and ethnicity, as available.
Additionally, we recommend providing 2-3 case studies to understand how brands market their natural health/wellness product with any successful metrics as a result of their marketing strategy.