E-Wallet Market in Turkey

Goals

To analyze the key players, their revenues, and audience in the E-Wallet market in Turkey in order to understand whether Turkey is a viable market opportunity for foreign or domestic E-Wallet providers e.g. PayPal, Payoneer, ePayments, Transferwise, Skrill, and any domestic E-Wallet providers.

Early Findings

  • We were not able to find a lot of information about the E-wallet market industry in Turkey in our initial research. This could be because E-wallet services account for only 11% of all payment processing methods in Turkey.
  • Datanyze provides the distribution of share of top Payment Processing technologies in Turkey. They calculate market share data by “taking the number of websites using a payment technology and dividing it by the total websites using any technology in the same category.”

Proposed next steps:

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In the light of our initial research findings, we’d recommend continuing with this research by providing the following: 1. Revenues of E-wallet services including BKM Express, GPay, mobilexpress, Papara, Pay Cell and others in Turkey and determining the top 5 digital wallet providers by their revenue (domestic and/or international). 2. Demographics (age, gender, income, education, employment status) of consumers of E-wallet services in Turkey.