ECommerce Marketing Strategies

Goals

To identify 15-20 actionable marketing strategies (1 sentence per strategy) on what ecommerce brands can do in the key areas of: products, audience, paid channels, and user-generated content with a first focus on Shopify in order to provide actionable ecommerce marketing tips that build brand awareness, reach audiences, and ultimately drive sales.

Early Findings

Our initial research focused on Shopify to provide 15 actionable ecommerce marketing tips that build brand awareness, reach audiences, and ultimately drive sales. Here are key pieces of information we found:

Shopify

Proposed next steps:

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