Ecotourism Trends and Case Studies

Goals

To obtain case studies of successful event destinations for ecotourists, ecotourism trends that are driving extended travel, and ecotourism trends that are impacting meetings & conventions travel for the purposes of pitching a golf course developer on targeting ecotourists and being a leader in this emerging tourism market.

Early Findings

Preliminary research indicates there are plenty of ecotourism destinations in the Western United States that could serve as case studies for pitching a golf course developer on targeting ecotourists. There are also several "green" golf courses in the Western United States that may serve as models for a new eco-golf course. Trends in extended stay and for meetings & conventions are not as readily available.

POSSIBLE DESTINATIONS FOR CASE STUDIES

ECOTOURISM TRENDS FOR EXTENDED TRAVEL

  • A 2017 report from Johnson & Wales University indicated that the average length of an ecotourism adventure trip was eight days, which amply demonstrated "profit potential of a small-sized ecotour facility advertising an adventurous activity."
  • Colorado has been recognized as a "top-ranked state for sustainable travel" and in 2018, the average length of a trip to Colorado was five days, an increase of 0.9 days over 2017.

ECOTOURSIM TRENDS FOR MEETINGS & CONVENTIONS

  • A report from Guyana Tourism shows that adventure travelers look to "look to design trips and explore places which are close accessible to them while they are on business trips (‘bleisure travelers’)."
  • According to EnvioCitizen.org, ecotourism "has become the latest and perhaps the best trend when it comes to holiday, vacation and even business travel."

Proposed next steps:

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