Ecotourism Trends and Case Studies
To obtain case studies of successful event destinations for ecotourists, ecotourism trends that are driving extended travel, and ecotourism trends that are impacting meetings & conventions travel for the purposes of pitching a golf course developer on targeting ecotourists and being a leader in this emerging tourism market.
Preliminary research indicates there are plenty of ecotourism destinations in the Western United States that could serve as case studies for pitching a golf course developer on targeting ecotourists. There are also several "green" golf courses in the Western United States that may serve as models for a new eco-golf course. Trends in extended stay and for meetings & conventions are not as readily available.
POSSIBLE DESTINATIONS FOR CASE STUDIES
- States that encourage ecotourism include California, Louisiana, and Alaska.
- An example of ecotourism in the Western United States is Bison Quest on the Wild Echo Bison Reserve in Montana.
- Bison Quest "strives to give guests an interactive experience with bison to promote their preservation" and incorporated traditional "Native American bison tradition with contemporary scientific conservation methods."
- Also in the (extreme) Western United States, Arctic Wild in Alaska offers ecotours to "the arctic of northern Alaska that include backpacking and rafting in remote areas."
- Other eco-destinations that may offer valuable insights into the increasing ecotourism trend include Half Moon Bay, California; Indigenous Roots LLC, Colorado; Kasha-Katuwe National Monument, New Mexico; Yellowstone National Park, California; Yosemite National Park, California; and Zion National Park, California, as these are among the best ecotourism destinations in the U.S. according to RAVE Reviews and TravelPulse.
- Golf courses in the U.S. that are "going green" include Streamsong Resort in Streamsong, Florida; Los Robles Greens Golf Course in Thousand Oaks, California; The Broadmoor in Colorado Springs, Colorado; Chambers Bay in Tacoma, Washington; and Mossy Oak Golf Club in West Point, Mississippi.
ECOTOURISM TRENDS FOR EXTENDED TRAVEL
- A 2017 report from Johnson & Wales University indicated that the average length of an ecotourism adventure trip was eight days, which amply demonstrated "profit potential of a small-sized ecotour facility advertising an adventurous activity."
- Colorado has been recognized as a "top-ranked state for sustainable travel" and in 2018, the average length of a trip to Colorado was five days, an increase of 0.9 days over 2017.
ECOTOURSIM TRENDS FOR MEETINGS & CONVENTIONS
- A report from Guyana Tourism shows that adventure travelers look to "look to design trips and explore places which are close accessible to them while they are on business trips (‘bleisure travelers’)."
- According to EnvioCitizen.org, ecotourism "has become the latest and perhaps the best trend when it comes to holiday, vacation and even business travel."
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