Successes

• On April 17, 2019, Edward Laukes was recognized as MediaPost's Automotive Marketer of the Year.
• Laukes has been with Toyota Motor North America for almost 30 years. Within that time, he has contributed towards transforming the company into a leading player in the automotive category. He has also transformed the brand into one that is synonymous with quality.
• At the 2018 Olympic Winter Games and Paralympics, the division’s work is described as "indisputably exemplary".
• According to Repucom, in the Sprint Cup series held in 2015, Toyota earned over "$50 million in media value and 30 hours of time-on-screen during races".
• Toyota ranked third among all sponsors at the 2015 Sprint Cup series, "behind Sprint ($120 million, 100 hours) and Chevrolet ($60 million, 35 hours), and ahead of Ford ($32 million, 15 hours)".

Quotes, Interesting Facts, and Interviews

• Laukes' favorite quote is from the U.S. Marine Corps: “Pain is weakness leaving your body.”
• The book that shaped his life is, "To Kill a Mockingbird" by Harper Lee.
• His current car is the 2017 Lexus RX. Laukes mentions that this automobile is "the complete package".
• His favorite figure from history is Robert F. Kennedy.