Laukes has been with Toyota Motor North America for almost 30 years. Within that time, he has contributed towards transforming the company into a leading player in the automotive category. He has also transformed the brand into one that is synonymous with quality.
At the 2018 Olympic Winter Games and Paralympics, the division’s work is described as "indisputably exemplary".
According to Repucom, in the Sprint Cup series held in 2015, Toyota earned over "$50 million in media value and 30 hours of time-on-screen during races".