Research Outline

Electronic Imaging Materials, Inc

Goals

An overview of Electronic Imaging Materials. Specifically its business, products/services, the problems it is trying to solve with its products, target audience, industry, competitors, and competitive advantage.

Early Findings

  • Founded in 1987, Electronic Imaging Materials is a privately-held label manufacturing company with a business culture that is focused on sustainability.
  • Compared to offer labels with less-quality, the company's labels can withstand liquid nitrogen conditions and thrive in the "grimiest and harshest of situations." The industries it caters to include Industrial & Manufacturing, Warehouse, and Laboratory environments.
  • Electronic Imaging Materials claims it offers one-of-a-kind label solutions with "adhesive free tags that stick to jet engine cores to its one of a kind permanent-yet-always-removable Everpeel material."
  • It targets companies needing asset & inventory tags, laboratory & healthcare, warehouse & distribution, manufacturing & industrial, and packaging barcode labels.
  • Electronic Imaging Materials is a family business headquartered in Keene, New Hampshire. Currently, the company has over 26 employees and an estimated revenue of $5.2 million.
  • One of its competitive advantages over competitors is its experience in the business and the fact that it is a family-run business which implies that it pays better attention to its customers.
  • Some of its competitors in the US printing industry include FS Label , William Frick & Company, Camcode , and The Label Printers.