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Research Outline
Prepared for Zach L. | Delivered July 29, 2019
Electronic Imaging Materials, Inc
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Goals
An overview of Electronic Imaging Materials. Specifically its business, products/services, the problems it is trying to solve with its products, target audience, industry, competitors, and competitive advantage.
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Early Findings
Founded in
1987
, Electronic Imaging Materials is a
privately-held label
manufacturing company with a business culture that is focused on sustainability.
Compared to offer labels with less-quality, the company's labels can withstand
liquid nitrogen
conditions and thrive in the "
grimiest and harshest
of situations." The industries it caters to include Industrial & Manufacturing, Warehouse, and
Laboratory environments.
Electronic Imaging Materials claims it offers one-of-a-kind label solutions with "
adhesive free tags
that stick to jet engine cores to its one of a kind permanent-yet-always-removable
E
v
e
r
p
e
e
l
material."
It targets companies needing asset & inventory tags,
laboratory & healthcar
e, warehouse & distribution, manufacturing & industrial, and packaging
b
a
r
c
o
d
e
labels.
Electronic Imaging Materials is a family business headquartered in
Keene, New
Hampshire. Currently, the company has over
26 employees
and an estimated
revenue of $5.2 million.
One of its competitive advantages over competitors is its experience in the business and the fact that it is a family-run business which implies that i
t pays better attention
to its customers.
Some of its competitors in the US printing industry include
FS Label
,
William Frick
& Company,
C
a
m
c
o
d
e
, and
The Label Printers.
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