Eliciting Awe

Goals

To obtain examples (tech and non-tech) of experiences that elicit the emotion, 'awe'. Also, to gather techniques (strategies/tactics) that can be used to generate this emotion. This research will be used in generating ideas for a wide range of experiences that can 'awe' visitors and inspire them to donate at a wildlife and wilderness conservation.

Early Findings

  • According to a study published by MDPI, "'awesome' is one of the most highly desirable experiences for tourists".
  • Based on results from a survey that was administrated at Mount Emei — a popular sacred mountain in China, the awe experience is elicited more by the "perceived vastness of natural environment for secular tourists".
  • For pilgrim tourists, this emotion is encouraged more by the "perceived sanctity of religious ambience".
  • Findings from the study also suggest that people who market destinations should apply tourism strategies in encouraging a sense of awe in tourists.
  • The Western Australian Marine Sciences Institution administered a study that asked the participants, “what has been your most awe-inspiring experience and why?”.
  • Findings from the study revealed that the following features create awe-inspiring experiences in respondents: aesthetics, marine fauna, vast geological landscapes, ecological phenomena, and reflective/perspective moments.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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