How much are companies investing in email marketing compared to other marketing channels?

• Email marketing accounted for 10% of the global marketing budget (2018).
• Over eight in ten (82%) marketers spend 20% or lesser of their "marketing budgets on email".
• The second-most popular content marketing tool that B2B organizations use is email marketing software (85%). Email marketing software is the third-most-popular tool used by B2C marketers (72%).
• Email newsletters are the third-most-popular type of content used by B2B (81%) and B2C (74%) marketers.
• According to B2B (31%) and B2C (24%) content marketers surveyed by the Content Marketing Institute, email newsletters are the most effective way to nurture leads.
• Email is the their-most popular "organic (free) content distribution channels" used by B2B (87%) and B2C (79%) marketers.

How popular is email app usage on mobile?

• Nearly half (49%) of emails are read on mobile devices.
• In 2019, over a third (34.8%) of emails were read on an iPhone and 8.2% on an Android.
• Three in four (75%) Gmail users use mobile phones to access their emails.
• Mobiles account for one in three email clicks.
• In 2019, "62% of email campaigns" were opened on mobile devices versus 10% on desktops.

What is the effectiveness of personalized and segmented emails?

• Segmented emails have "14.31% higher open rates" and "100.95% higher clickthrough rates".
• Personalized emails have 14% higher clickthrough rates and generate six times higher "revenue and transaction rates".
• Personalized-subject-line emails have 26% greater open rates.
• Four in ten (39%) digital retailers "distribute personalized product recommendations to their subscribers through email".

What is the effectiveness of automated/triggered campaigns?

• The "average email open rates in North America":
• Acoustic (2018): 24.7% 
• Cheetah Digital (Q4 2018): 19.8% 
• Epsilon business-as-usual emails (Q1 2019): 33.5% 
• Epsilon triggered emails (Q1 2019): 53.5% 
• Get Response (H1 2019): 19% 
• Triggered campaign emails perform three times better "than nurture and batch emails".