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Research Outline
Prepared for Carmen P. | Delivered November 1, 2019
Emerging Cultural Viewpoints on Beauty
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Goals
Determine emerging cultural viewpoints on beauty. The information will be used as a pitch for Henkel.
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Early Findings
Emerging Cultural Viewpoints on Beauty
Increasing social media use has been found to increase the prevalence of body appearance issues and "
self-objectification
" for both genders.
Perceptions on body appearance
s are also impacted when people compare themselves with the images of others.
Currently, enhanced pictures of people that are posted online seem to promote "
body positivity and esteem
."
However, this was found to have the
opposite impact
.
Media further impact perceptions of beauty by using pictures of emaciated and gorgeous models which feeds the notion that "
thin is beautiful
."
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