Research Proposal

Emerging Cultural Viewpoints on Beauty


Determine emerging cultural viewpoints on beauty. The information will be used as a pitch for Henkel.

Early Findings

Emerging Cultural Viewpoints on Beauty

  • Increasing social media use has been found to increase the prevalence of body appearance issues and "self-objectification" for both genders.
  • Perceptions on body appearances are also impacted when people compare themselves with the images of others.
  • Currently, enhanced pictures of people that are posted online seem to promote "body positivity and esteem."
  • However, this was found to have the opposite impact.
  • Media further impact perceptions of beauty by using pictures of emaciated and gorgeous models which feeds the notion that "thin is beautiful."
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