Prepared for Curious Y. | Delivered August 23, 2019
Emerging Sports and Fashion Brands
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To understand who the more interesting brands emerging at the intersection of sports and fashion are, how each brand positions itself, and how they distinguish themselves from peers and competition. This information will be used for a Docuseries.
During our preliminary research, we were able to determine 10 emerging fitness apparel brands that seem to be emerging at the intersection of sports and fashion. For 3 of the companies, we were able to provide insights into how they position themselves and how they distinguish themselves from peers and competition.
is a fitness apparel brand located in Southern California that was
founded and run by women
The brand's motto is to empower
Their sizes range from
XXS to 3X
The company is
when making their clothes.
fit their clothes
on real people instead of sizing up so that sizes are more accurate.
The company also only uses
when marketing their clothing.
include leggings, bras, crop tops, and maternity clothing.
was founded in Venice Beach, California in 2006 by Paige Mycoskie.
The brand sells
inspired active wear including
leggings, sweatpants, and hoodies
There are even
The brand now has
of which are located in California.
other two stores
are located in Colorado and Texas.
In 2012, the brand began a partnership with
Austin City Limits Music Festival
include SoulCycle, Honda, Global Citizen's Festival, Lollapalooza, SXSW, X-Games, Firefly, as well as others.
is a sportswear brand founded in
Los Angeles, California
The brand states that they offer "t
he most premium active wear for women with active lifestyles
The brand is also inspired by "
supporting the modern woman's dynamic lifestyle
high tech fabrics
to make luxury active wear.
Body Language also has a
large celebrity following
, including, Eva
, Kim Kardashian and Jennifer Lopez.
range from leggings, bras, and even backpacks.
emerging sports and fashion brands include:
Human Performance Engineering
Nancy Rose Performance