Emerging Sports and Fashion Brands

Goals

To understand who the more interesting brands emerging at the intersection of sports and fashion are, how each brand positions itself, and how they distinguish themselves from peers and competition. This information will be used for a Docuseries.

Early Findings

During our preliminary research, we were able to determine 10 emerging fitness apparel brands that seem to be emerging at the intersection of sports and fashion. For 3 of the companies, we were able to provide insights into how they position themselves and how they distinguish themselves from peers and competition.

Beyond Yoga

Aviator Nation

Body Language

Additional Brands

Additional emerging sports and fashion brands include:


Proposed next steps:

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