Engagement and Bridal Jewelry Industry (US)
Delivered September 9, 2019. Contributor: Megan B.
Goals
To find the market size for the engagement and bridal jewelry industry in the US.
Early Findings
- 26% of diamond sales are in the bridal jewelry category.
- The percent of US brides receiving a diamond has been dropping since 1990. It is now only around 70%.
- All bridal and wedding jewelry (like wedding bands, gifts and engagement rings) make up around 18-25% of total US jewelry sales.
- US jewelry sales in 2014 were $68.8 billion, with 1.5% YOY growth. This means in 2019, the industry would be worth around $74.1 billion. 18-25% of this is $13.3 billion - $18.5 billion
- Diamond Shades calculated the average market size for marriage jewelry to be $9.8 billion. These figures appear to be from around 2014, which when annual growth is applied, fits broadly in the calculations above.
- In lieu of confirmed market size figures that sit behind paywalls, it is reasonable to conclude the average market size for the US bridal jewelry segment is around $15.9 billion.
- The US retail jewelry industry is suffering.
Research proposal:
Only the project owner can select the next research path.