Engaging Users - Consumer Focused Blogs
Delivered October 2, 2019. Contributor: Jennifer P.
Goals
Data supporting the hypothesis that consumer-focused blogs written by businesses are effective at driving engagement and traffic, and leads to increased sales
Early Findings
One source revealed that 61% of all US consumers have made an online purchase based on a blog recommendation.
It was noted that 36% of Fortune 500 companies have a consumer facing blog.
Additionally, 60% of marketers ranked blog content creation as the highest inbound marketing priority.
Of all bloggers who maintain business blogs, 71% of bloggers reported increasing their visibility within their specific industry.
Website visitors increased on average by 55% for companies that blog.
Specifically, small businesses that have a blog were noted to generate 126% more lead growth than those without a blog.
Another source noted that the average company of any size with a blog generates 97% more inbound links than those without a blog.
69% of businesses surveyed attribute much of their lead generation success to their having a blog.
It was also estimated that marketers who prioritize blogging have on average, a 13 times more positive ROI than those who focus on other content.
Proposed next steps:
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