Wonder

Research Outline

Prepared for Ken B. | Delivered April 13, 2020

Reusable Solutions Influencers

Goals

Obtain information on some of the major influencers on Instagram with at least 30,000 followers who have advocated for reusable solutions instead of plastic products. The information will be used to identify the right influencers who can promote refillable aluminum water bottles.

Early Findings

Reusable Solutions Influencers
Lauren Singer  Lauren Singer (trashisfortossers) is an advocate of zero-waste solutions.
She is also the CEO of the Package-Free shop.
 
She has around 379,000 followers on Instagram.
She mentioned that she has always been a zero waste practitioner for over 8 years now.
In one of her post, she uploaded a picture of her holding a jar that she claimed has "prevented a thousand pounds of trash."
She also uploaded a picture of her package-free shop that feature the use of reusable containers.
 

Jennifer Nini
jennifer Nini's handle on Instagram is "ecowarriorprincess."
She has around 45,000 followers on the platform.
Her motto is "redefining what it means to live sustainably."
 
One of her post shows some of the sustainable materials that can be used to replace single-use plastics.


Summary of Findings:
Our one hour of research presented some of the major influencers on Instagram who promote the use of reusable solutions in their posts.These influencers have more than 30,000 followers.